TikTok has quickly evolved from a platform filled with dance challenges and viral memes to one of the most powerful social media tools for business growth. With over 1.6 billion active users worldwide (Statista, 2023), tik tok business is a goldmine for brands looking to reach a broad and diverse audience. But how can businesses effectively leverage this platform? Here are some key TikTok growth hacks that can accelerate your market presence.
1. Leverage User-Generated Content (UGC)
One of the most powerful strategies for TikTok is to tap into user-generated content. According to a study by Nielsen, 92% of consumers trust content created by other users more than traditional ads. Collaborate with your audience by encouraging them to create and share content featuring your products. Use branded hashtags to track this content and amplify it by engaging with creators who align with your brand.
A perfect example is the #eyeslipsface challenge by e.l.f. Cosmetics, which racked up over 6 billion views and became a viral sensation. By involving everyday TikTok users, the brand achieved massive organic reach and built trust among potential customers.
2. Take Advantage of TikTok Ads
TikTok’s in-app advertising platform offers highly targeted formats like TopView ads, in-feed ads, and branded effects. Businesses can target specific demographics based on location, gender, age, and interests. According to TikTok, businesses using their ad tools can achieve up to 300% higher conversion rates than on other platforms.
Clever ad placement combined with creative storytelling is what drives results here. Nike, for instance, has mastered this by blending promotional ads that feel native to the TikTok experience, enhancing both visibility and user engagement.
3. Build Relationships with Influencers
Collaborating with TikTok influencers can provide an instant boost to your brand’s visibility. A study by Influencer Marketing Hub found that influencer-marketing campaigns on TikTok can yield returns as much as 6.5x the initial investment. Choose micro-influencers who have niche audiences that align with your products or services—they typically boast higher engagement rates compared to larger influencers.
Chipotle’s partnership with influencer David Dobrik for the #GuacDance campaign is a notable success. The campaign generated over 250,000 video submissions and became TikTok’s highest-performing branded challenge during that time period.
4. Create Trend-Centric Content
TikTok trends move quickly, but jumping on them in a timely manner can exponentially expand your reach. Incorporating trending challenges, songs, and hashtags into your content increases the likelihood of it being featured on users’ For You Pages. According to TikTok’s data, 61% of users feel connected to brands that participate in platform trends.
Maximize Growth with TikTok
TikTok’s powerful combination of virality, creativity, and community engagement offers immense potential for brands aiming to scale quickly. By leveraging user-generated content, targeted ads, influencer collaborations, and trend participation, businesses can build strong connections with audiences and accelerate their growth like never before. Masters of these strategies understand that on TikTok, authenticity and creativity are the ultimate currencies.